Influence of Demographic Factors On e-Banking Usage Behaviours In India

Abstract

Purpose – The paper investigates influence of demographic factors on adoption or usage pattern of e-banking channels for the purpose of banking in India.
Methodology – The survey method was adopted for the study. A well-structured and randomly administered questionnaire was used to collect the relevant information from those customers who were using e-banking systems. Data gathered from customers was analyzed using independent sample T-test and one-way analysis of variance (ANOVA). The entire statistical tests were conducted using SPSS version 21.
Findings – The findings imply that except for gender and income, the remaining demographic variables such as age and education have no significant influence on customer’s usage of E-banking.
Implication – The findings from the present study suggest that the banks in India should create more awareness to their e-banking users’ (especially to females) and focus more on certain income groups in order to develop better e-banking understanding and hence increasing the chances of the customers adopting e-banking and being most satisfied with the
e-banking services provided by the banks.
Originality/value – The paper is the first ordered and thorough attempt to investigate the influence of demographic factors on adoption or usage pattern of e-banking channels in India.