Authors
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Mohammad Hamza Shahid
Department of Library and Information Science, Aligarh Muslim University, Aligarh
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Muzamil Mushtaq
Department of Library and Information Science, Aligarh Muslim University, Aligarh
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Nida Khan
Department of Library and Information Science, Aligarh Muslim University, Aligarh
Keywords:
Online Traffic Assessment, Website Traffic, IIT Delhi, IIT Bombay, Delhi University, JNU, Google PageRank, Search Engine Optimisation, Webometrics
Abstract
This study explores the web traffic of four selected library websites in order to find domain authority, page authority, cPR score, trust flow, trust metric, alexa rank, spam score, global rank, internal backlink, external backlink, referring domain, edu. Backlinks, etc. and rank them based on these parameters. Google PageRank has been used for data analysis to measure the web traffic. The study found that website of the Delhi University Library System is the top website amongst the four library websites selected for the study in securing highest rank in most of the online traffic measures and values as represented by Google PageRank whereas the website of the Central Library, Indian Institute of Technology, Delhi has been found to be at the last among the selected library websites. The Central Library, Indian Institute of Technology, Bombay have also secured top rank in two measures which are domain authority and cPR score whereas Dr.BR Ambedkar Central Library, JNU secured top rank in terms of trust flow, trust metric and Google rank.
Author Biographies
Mohammad Hamza Shahid, Department of Library and Information Science, Aligarh Muslim University, Aligarh
Mohammad Hamza Shahid completed his Master’s in Library and Information Science from Aligarh Muslim University in 2020-21. He holds a Master’s degree in commerce and has diplomas in Financial Accounting and Web Designing and Development. In 2023, he worked as a research assistant on an ICSSR-funded major research project in the Department of Library and Information Science at AMU.
Muzamil Mushtaq, Department of Library and Information Science, Aligarh Muslim University, Aligarh
Muzamil Mushtaq is an Assistant Professor (Selection Grade) in the Department of Library and Information Science and an Assistant Training and Placement Officer at AMU, Aligarh. He previously served as Guest Faculty from 2012 to 2014. He has published over 46 research papers, delivered 18 invited lectures, and presented at numerous national and international conferences, earning two best paper awards. He authored a book, contributed six chapters, and wrote one book review. As a Training and Placement Officer, he has led various workshops for student development. He served as editor for two international and three national journals and was chief editor of the ILA Newsletter from 2016 to 2019. He has completed two ICSSR projects and has been invigilating a major research project funded by ICSSR, New Delhi, since March 2023.
Nida Khan, Department of Library and Information Science, Aligarh Muslim University, Aligarh
Dr. Nida Khan has worked as an Assistant Professor, Library and Information Science at the Center for Distance and Online Education, Aligarh Muslim University, Aligarh. She earned her Master’s and PhD in Library and Information Science from AMU and has qualified UGC-JRF. Dr. Khan has published numerous research papers in national and international peer-reviewed journals, presented at various conferences and seminars, and participated in several workshops.
