Impact of Cultural Traits on the Use of Web 2.0 Technology in Conflict-Hit Kashmir

Abstract

Purpose – The web 2.0 has greatly transformed the approach of using the web. Kashmir being one of the worst conflict-hit regions in the world has greatly approached Web 2.0 applications as a platform during unrest and social disturbances. In this milieu, the present study makes an effort to envisage the influence of different Hofstede’s cultural traits of Kashmir on the use of Web 2.0 applications.
Methodology –A structured questionnaire based on review of literature was employed to collect the data as per the set objectives. The resultant data was analyzed to come up with valid findings.
Findings – The study reveals that there is a significant impact of cultural traits of the denizens of Kashmir in their use of Web 2.0 technologies, especially Social Networking sites. Further, the periods of unrest and turmoil in the valley significantly influence the use of Web 2.0 applications in the valley.
Practical Implications – The study helps to better understand the usage of Web 2.0 technologies by younger generation. As Web 2.0 technologies are aligned on the concepts of communication, collaboration and information sharing, the study helps to understand how in conflict areas, Web 2.0 affects various aspects, including edification of the young adults.